diff --git a/frappe/desk/doctype/custom_html_block/custom_html_block.js b/frappe/desk/doctype/custom_html_block/custom_html_block.js
index 64b794ec44..49f50a72be 100644
--- a/frappe/desk/doctype/custom_html_block/custom_html_block.js
+++ b/frappe/desk/doctype/custom_html_block/custom_html_block.js
@@ -3,6 +3,18 @@
 
 frappe.ui.form.on("Custom HTML Block", {
 	refresh(frm) {
+		if (
+			!has_common(frappe.user_roles, [
+				"Administrator",
+				"System Manager",
+				"Workspace Manager",
+			])
+		) {
+			frm.set_value("private", true);
+		} else {
+			frm.set_df_property("private", "read_only", false);
+		}
+
 		let wrapper = frm.fields_dict["preview"].wrapper;
 		wrapper.classList.add("mb-3");
 
diff --git a/frappe/desk/doctype/custom_html_block/custom_html_block.json b/frappe/desk/doctype/custom_html_block/custom_html_block.json
index 3fab5d7902..8fb06003ce 100644
--- a/frappe/desk/doctype/custom_html_block/custom_html_block.json
+++ b/frappe/desk/doctype/custom_html_block/custom_html_block.json
@@ -6,6 +6,7 @@
  "doctype": "DocType",
  "engine": "InnoDB",
  "field_order": [
+  "private",
   "preview_section",
   "preview",
   "html_section",
@@ -80,11 +81,19 @@
    "fieldtype": "Table",
    "label": "Roles",
    "options": "Has Role"
+  },
+  {
+   "default": "0",
+   "depends_on": "eval: doc.private || doc.__unsaved",
+   "fieldname": "private",
+   "fieldtype": "Check",
+   "label": "Private",
+   "read_only": 1
   }
  ],
  "index_web_pages_for_search": 1,
  "links": [],
- "modified": "2023-05-29 18:28:28.326843",
+ "modified": "2023-05-30 14:33:31.994738",
  "modified_by": "Administrator",
  "module": "Desk",
  "name": "Custom HTML Block",