diff --git a/cypress/integration/customize_form.js b/cypress/integration/customize_form.js
index 01b4ebd731..70615085c3 100644
--- a/cypress/integration/customize_form.js
+++ b/cypress/integration/customize_form.js
@@ -6,7 +6,6 @@ context('Customize Form', () => {
 		cy.fill_field("doc_type", "ToDo", "Link").blur();
 		cy.click_form_section("Naming");
 		const naming_rule_default_autoname_map = {
-			"Autoincrement": "autoincrement",
 			"Set by user": "prompt",
 			"By fieldname": "field:",
 			'By "Naming Series" field': "naming_series:",
diff --git a/frappe/custom/doctype/customize_form/customize_form.js b/frappe/custom/doctype/customize_form/customize_form.js
index 4c2d207df9..4ce2c73fa3 100644
--- a/frappe/custom/doctype/customize_form/customize_form.js
+++ b/frappe/custom/doctype/customize_form/customize_form.js
@@ -152,6 +152,10 @@ frappe.ui.form.on("Customize Form", {
 				},
 				__("Actions")
 			);
+
+			const is_autoname_autoincrement = frm.doc.autoname === 'autoincrement';
+			frm.set_df_property("naming_rule", "hidden", is_autoname_autoincrement);
+			frm.set_df_property("autoname", "read_only", is_autoname_autoincrement);
 		}
 
 		frm.events.setup_export(frm);
diff --git a/frappe/custom/doctype/customize_form/customize_form.json b/frappe/custom/doctype/customize_form/customize_form.json
index d51762effa..6563cae94c 100644
--- a/frappe/custom/doctype/customize_form/customize_form.json
+++ b/frappe/custom/doctype/customize_form/customize_form.json
@@ -56,7 +56,7 @@
    "fieldtype": "Select",
    "label": "Naming Rule",
    "length": 40,
-   "options": "\nSet by user\nAutoincrement\nBy fieldname\nBy \"Naming Series\" field\nExpression\nExpression (old style)\nRandom\nBy script"
+   "options": "\nSet by user\nBy fieldname\nBy \"Naming Series\" field\nExpression\nExpression (old style)\nRandom\nBy script"
   },
   {
    "fieldname": "doc_type",
@@ -287,7 +287,7 @@
    "label": "Naming"
   },
   {
-   "description": "Naming Options:\n<ol><li><b>field:[fieldname]</b> - By Field</li><li><b>autoincrement</b> - Uses Databases' Auto Increment feature</li><li><b>naming_series:</b> - By Naming Series (field called naming_series must be present)</li><li><b>Prompt</b> - Prompt user for a name</li><li><b>[series]</b> - Series by prefix (separated by a dot); for example PRE.#####</li>\n<li><b>format:EXAMPLE-{MM}morewords{fieldname1}-{fieldname2}-{#####}</b> - Replace all braced words (fieldnames, date words (DD, MM, YY), series) with their value. Outside braces, any characters can be used.</li></ol>",
+   "description": "Naming Options:\n<ol><li><b>field:[fieldname]</b> - By Field</li><li><b>naming_series:</b> - By Naming Series (field called naming_series must be present)</li><li><b>Prompt</b> - Prompt user for a name</li><li><b>[series]</b> - Series by prefix (separated by a dot); for example PRE.#####</li>\n<li><b>format:EXAMPLE-{MM}morewords{fieldname1}-{fieldname2}-{#####}</b> - Replace all braced words (fieldnames, date words (DD, MM, YY), series) with their value. Outside braces, any characters can be used.</li></ol>",
    "fieldname": "autoname",
    "fieldtype": "Data",
    "label": "Auto Name"