diff --git a/frappe/www/login.py b/frappe/www/login.py
index 1f947e11f2..8a87e798ce 100644
--- a/frappe/www/login.py
+++ b/frappe/www/login.py
@@ -35,7 +35,7 @@ def get_context(context):
 	context["provider_logins"] = []
 	context["disable_signup"] = frappe.utils.cint(frappe.db.get_value("Website Settings", "Website Settings", "disable_signup"))
 	context["logo"] = frappe.get_hooks("app_logo_url")[-1]
-	context["app_name"] = frappe.get_system_settings("app_name") or "Frappe"
+	context["app_name"] = frappe.get_system_settings("app_name") or _("Frappe")
 	providers = [i.name for i in frappe.get_all("Social Login Key", filters={"enable_social_login":1}, order_by="name")]
 	for provider in providers:
 		client_id, base_url = frappe.get_value("Social Login Key", provider, ["client_id", "base_url"])