diff --git a/frappe/website/doctype/web_form/web_form.py b/frappe/website/doctype/web_form/web_form.py
index a02afab0c0..07bc9038d4 100644
--- a/frappe/website/doctype/web_form/web_form.py
+++ b/frappe/website/doctype/web_form/web_form.py
@@ -401,7 +401,7 @@ def get_context(context):
 			context.parents = frappe.safe_eval(self.breadcrumbs, {"_": _})
 
 		if self.show_list and frappe.form_dict.is_new:
-			context.title = _("New {0}").format(context.title)
+			context.title = _("New {0}").format(_(context.title))
 
 		context.has_header = (frappe.form_dict.name or frappe.form_dict.is_new) and (
 			frappe.session.user != "Guest" or not self.login_required