diff --git a/frappe/public/js/telemetry/index.js b/frappe/public/js/telemetry/index.js
index f7e2c9646a..48afaa5258 100644
--- a/frappe/public/js/telemetry/index.js
+++ b/frappe/public/js/telemetry/index.js
@@ -6,6 +6,7 @@ class TelemetryManager {
 
 		this.project_id = frappe.boot.posthog_project_id;
 		this.telemetry_host = frappe.boot.posthog_host;
+		this.site_age = frappe.boot.telemetry_site_age;
 
 		if (cint(frappe.boot.enable_telemetry) && this.project_id && this.telemetry_host) {
 			this.enabled = true;
@@ -24,6 +25,7 @@ class TelemetryManager {
 			});
 			posthog.identify(frappe.boot.sitename);
 			this.send_heartbeat();
+			this.register_pageview_handler();
 		} catch (e) {
 			console.trace("Failed to initialize telemetry", e);
 			this.enabled = false;
@@ -50,6 +52,16 @@ class TelemetryManager {
 			this.capture("heartbeat", "frappe");
 		}
 	}
+
+	register_pageview_handler() {
+		if (this.site_age && this.site_age > 5) {
+			return;
+		}
+
+		frappe.router.on("change", () => {
+			posthog.capture("$pageview");
+		});
+	}
 }
 
 frappe.telemetry = new TelemetryManager();
diff --git a/frappe/utils/telemetry.py b/frappe/utils/telemetry.py
index b5bc13dd57..ba06afbf83 100644
--- a/frappe/utils/telemetry.py
+++ b/frappe/utils/telemetry.py
@@ -8,6 +8,8 @@ from contextlib import suppress
 from posthog import Posthog
 
 import frappe
+from frappe.utils import getdate
+from frappe.utils.caching import site_cache
 
 POSTHOG_PROJECT_FIELD = "posthog_project_id"
 POSTHOG_HOST_FIELD = "posthog_host"
@@ -20,6 +22,16 @@ def add_bootinfo(bootinfo):
 	bootinfo.posthog_host = frappe.conf.get(POSTHOG_HOST_FIELD)
 	bootinfo.posthog_project_id = frappe.conf.get(POSTHOG_PROJECT_FIELD)
 	bootinfo.enable_telemetry = True
+	bootinfo.telemetry_site_age = site_age()
+
+
+@site_cache(ttl=60 * 60 * 12)
+def site_age():
+	try:
+		est_creation = frappe.db.get_value("User", "Administrator", "creation")
+		return (getdate() - getdate(est_creation)).days
+	except Exception:
+		pass
 
 
 def init_telemetry():