diff --git a/frappe/email/doctype/newsletter/newsletter.py b/frappe/email/doctype/newsletter/newsletter.py
index 78bbd43c1c..4a722361fc 100644
--- a/frappe/email/doctype/newsletter/newsletter.py
+++ b/frappe/email/doctype/newsletter/newsletter.py
@@ -202,10 +202,10 @@ class Newsletter(WebsiteGenerator):
 
 		html = frappe.render_template(message, {"doc": self.as_dict()})
 
-		return self.add_utm(html)
+		return self.add_source(html)
 
-	def add_utm(self, html: str) -> str:
-		"""Add UTM parameters to internal links in the newsletter."""
+	def add_source(self, html: str) -> str:
+		"""Add source to the site links in the newsletter content."""
 		from bs4 import BeautifulSoup
 
 		soup = BeautifulSoup(html, "html.parser")
@@ -216,8 +216,8 @@ class Newsletter(WebsiteGenerator):
 			if href and not href.startswith("#"):
 				if not frappe.utils.is_site_link(href):
 					continue
-				new_href = frappe.utils.add_utm_to_url(
-					href, source="Newsletter", medium="Email", campaign=self.name
+				new_href = frappe.utils.add_source_to_url(
+					href, reference_doctype=self.doctype, reference_docname=self.name
 				)
 				link["href"] = new_href
 
diff --git a/frappe/utils/data.py b/frappe/utils/data.py
index 5f0b72173f..ca731d134a 100644
--- a/frappe/utils/data.py
+++ b/frappe/utils/data.py
@@ -2187,21 +2187,10 @@ def is_site_link(link: str) -> bool:
 	return urlparse(link).netloc == urlparse(frappe.utils.get_url()).netloc
 
 
-def add_utm_to_url(url: str, source: str, medium: str, campaign: str) -> str:
-	"""Add utm parameters to url.
-
-	Args:
-	        url (str): URL to add utm parameters to.
-	        utm (dict[str, str]): Dictionary of utm parameters.
-
-	Returns:
-	        str: URL with utm parameters added.
-	"""
+def add_source_to_url(url: str, reference_doctype: str, reference_docname: str) -> str:
 	url_parts = list(urlparse(url))
 	query = dict(parse_qsl(url_parts[4])) | {
-		"utm_source": source,
-		"utm_medium": medium,
-		"utm_campaign": campaign,
+		"source": f"{reference_doctype} > {reference_docname}",
 	}
 
 	url_parts[4] = urlencode(query)
diff --git a/frappe/website/doctype/web_page_view/web_page_view.json b/frappe/website/doctype/web_page_view/web_page_view.json
index eae6b490b0..3eb0e7e722 100644
--- a/frappe/website/doctype/web_page_view/web_page_view.json
+++ b/frappe/website/doctype/web_page_view/web_page_view.json
@@ -14,12 +14,7 @@
   "time_zone",
   "user_agent",
   "visitor_id",
-  "utm_trackers_section",
-  "utm_source",
-  "utm_medium",
-  "utm_campaign",
-  "utm_content",
-  "utm_term"
+  "source"
  ],
  "fields": [
   {
@@ -61,52 +56,23 @@
    "fieldtype": "Data",
    "label": "User Agent"
   },
-  {
-   "fieldname": "utm_trackers_section",
-   "fieldtype": "Section Break",
-   "label": "UTM Trackers"
-  },
-  {
-   "fieldname": "utm_source",
-   "fieldtype": "Data",
-   "label": "Source",
-   "read_only": 1
-  },
-  {
-   "fieldname": "utm_medium",
-   "fieldtype": "Data",
-   "label": "Medium",
-   "read_only": 1
-  },
-  {
-   "fieldname": "utm_campaign",
-   "fieldtype": "Data",
-   "label": "Campaign",
-   "read_only": 1
-  },
-  {
-   "fieldname": "utm_content",
-   "fieldtype": "Data",
-   "label": "Content",
-   "read_only": 1
-  },
-  {
-   "fieldname": "utm_term",
-   "fieldtype": "Data",
-   "label": "Term",
-   "read_only": 1
-  },
   {
    "fieldname": "visitor_id",
    "fieldtype": "Data",
    "label": "Visitor ID",
    "read_only": 1,
    "search_index": 1
+  },
+  {
+   "fieldname": "source",
+   "fieldtype": "Data",
+   "label": "Source",
+   "read_only": 1
   }
  ],
  "in_create": 1,
  "links": [],
- "modified": "2023-02-28 10:12:28.960509",
+ "modified": "2023-02-28 11:55:04.533663",
  "modified_by": "Administrator",
  "module": "Website",
  "name": "Web Page View",
diff --git a/frappe/website/doctype/web_page_view/web_page_view.py b/frappe/website/doctype/web_page_view/web_page_view.py
index ed6efb4ba7..5cd6b16bc8 100644
--- a/frappe/website/doctype/web_page_view/web_page_view.py
+++ b/frappe/website/doctype/web_page_view/web_page_view.py
@@ -18,11 +18,7 @@ def make_view_log(
 	browser=None,
 	version=None,
 	user_tz=None,
-	utm_source=None,
-	utm_medium=None,
-	utm_campaign=None,
-	utm_term=None,
-	utm_content=None,
+	source=None,
 	visitor_id=None,
 ):
 	if not is_tracking_enabled():
@@ -45,6 +41,9 @@ def make_view_log(
 	if path != "/" and path.startswith("/"):
 		path = path[1:]
 
+	if path.startswith(("api/", "app/", "assets/", "private/files/")):
+		return
+
 	is_unique = visitor_id and not bool(frappe.db.exists("Web Page View", {"visitor_id": visitor_id}))
 
 	view = frappe.new_doc("Web Page View")
@@ -55,11 +54,7 @@ def make_view_log(
 	view.time_zone = user_tz
 	view.user_agent = user_agent
 	view.is_unique = is_unique
-	view.utm_source = utm_source
-	view.utm_medium = utm_medium
-	view.utm_campaign = utm_campaign
-	view.utm_term = utm_term
-	view.utm_content = utm_content
+	view.source = source
 	view.visitor_id = visitor_id
 
 	try:
diff --git a/frappe/www/website_script.js b/frappe/www/website_script.js
index 55bffdc00d..17a8a3e8e1 100644
--- a/frappe/www/website_script.js
+++ b/frappe/www/website_script.js
@@ -32,11 +32,7 @@ ga('send', 'pageview');
 						browser: browser.name,
 						version: browser.version,
 						user_tz: Intl.DateTimeFormat().resolvedOptions().timeZone,
-						utm_source: query_params.utm_source,
-						utm_medium: query_params.utm_medium,
-						utm_campaign: query_params.utm_campaign,
-						utm_term: query_params.utm_term,
-						utm_content: query_params.utm_content,
+						source: query_params.source,
 						visitor_id: result.visitorId
 					})
 			})