diff --git a/frappe/public/js/frappe/form/controls/autocomplete.js b/frappe/public/js/frappe/form/controls/autocomplete.js
index 04f8bc8cdf..a51a3d86db 100644
--- a/frappe/public/js/frappe/form/controls/autocomplete.js
+++ b/frappe/public/js/frappe/form/controls/autocomplete.js
@@ -177,7 +177,7 @@ frappe.ui.form.ControlAutocomplete = class ControlAutoComplete extends frappe.ui
 
 		options = options.map((o) => {
 			if (typeof o !== "string") {
-				o.label = cstr(o.label);
+				o.label = __(cstr(o.label));
 				o.value = cstr(o.value);
 			}
 			return o;