diff --git a/frappe/contacts/address_and_contact.py b/frappe/contacts/address_and_contact.py
index 9f700f4e39..ae712f7c5a 100644
--- a/frappe/contacts/address_and_contact.py
+++ b/frappe/contacts/address_and_contact.py
@@ -144,6 +144,7 @@ def set_link_title(doc):
 	if not doc.links:
 		return
 	for link in doc.links:
-		if not link.link_title:
-			linked_doc = frappe.get_doc(link.link_doctype, link.link_name)
-			link.link_title = linked_doc.get_title() or link.link_name
+		linked_doc = frappe.get_doc(link.link_doctype, link.link_name)
+		doc_title = linked_doc.get_title()
+		if link.link_title != doc_title:
+			link.link_title = doc_title or link.link_name