diff --git a/frappe/templates/emails/newsletter.html b/frappe/templates/emails/newsletter.html
index 051840ef69..78dc3ddc59 100644
--- a/frappe/templates/emails/newsletter.html
+++ b/frappe/templates/emails/newsletter.html
@@ -7,7 +7,7 @@
 {% if published and send_webview_link %}
 <div style="font-size: 12px; line-height: 20px;">
     <div>
-        Open in <a style="color: #687178; text-decoration: underline;" href="/newsletters/{{ name }}" target="_blank">web</a>
+        <a style="color: #687178; text-decoration: underline;" href="/newsletters/{{ name }}" target="_blank">View this email on the web</a>
     </div>
 </div>
 {% endif %}
\ No newline at end of file