diff --git a/frappe/desk/page/setup_wizard/setup_wizard.py b/frappe/desk/page/setup_wizard/setup_wizard.py
index e7890330db..44ef3bb4e3 100755
--- a/frappe/desk/page/setup_wizard/setup_wizard.py
+++ b/frappe/desk/page/setup_wizard/setup_wizard.py
@@ -186,6 +186,13 @@ def run_setup_success(args):  # nosemgrep
 	for hook in frappe.get_hooks("setup_wizard_success"):
 		frappe.get_attr(hook)(args)
 	install_fixtures.install()
+	if not frappe.conf.developer_mode:
+		login_as_first_user(args)
+
+
+def login_as_first_user(args):
+	if args.get("email") and hasattr(frappe.local, "login_manager"):
+		frappe.local.login_manager.login_as(args.get("email"))
 
 
 def get_stages_hooks(args):  # nosemgrep