diff --git a/frappe/www/login.py b/frappe/www/login.py
index fa7d38a50e..c9a5e63816 100644
--- a/frappe/www/login.py
+++ b/frappe/www/login.py
@@ -136,8 +136,12 @@ def login_via_token(login_token: str):
 	)
 
 
+def get_login_with_email_link_ratelimit() -> int:
+	return frappe.get_system_settings("rate_limit_email_link_login") or 5
+
+
 @frappe.whitelist(allow_guest=True)
-@rate_limit(limit=5, seconds=60 * 60)
+@rate_limit(limit=get_login_with_email_link_ratelimit, seconds=60 * 60)
 def send_login_link(email: str):
 	if not frappe.get_system_settings("login_with_email_link"):
 		return
@@ -171,10 +175,6 @@ def _generate_temporary_login_link(email: str, expiry: int):
 	return get_url(f"/api/method/frappe.www.login.login_via_key?key={key}")
 
 
-def get_login_with_email_link_ratelimit() -> int:
-	return frappe.get_system_settings("rate_limit_email_link_login") or 5
-
-
 @frappe.whitelist(allow_guest=True, methods=["GET"])
 @rate_limit(limit=get_login_with_email_link_ratelimit, seconds=60 * 60)
 def login_via_key(key: str):