diff --git a/frappe/public/scss/website.scss b/frappe/public/scss/website.scss
index 2c22a7f571..d4521496ba 100644
--- a/frappe/public/scss/website.scss
+++ b/frappe/public/scss/website.scss
@@ -95,3 +95,8 @@ img {
     width: 1.5rem;
     height: 1.5rem;
 }
+
+.lazy-image {
+	height: 300px;
+	background-color: $light;
+}
diff --git a/frappe/website/js/website.js b/frappe/website/js/website.js
index 7fa29991d0..e056e5b57c 100644
--- a/frappe/website/js/website.js
+++ b/frappe/website/js/website.js
@@ -329,6 +329,45 @@ $.extend(frappe, {
 	},
 	add_switch_to_desk: function() {
 		$('.switch-to-desk').removeClass('hidden');
+	},
+	setup_lazy_images: function() {
+		// Use IntersectionObserver to only load images that are visible in the viewport
+		// Fallback for browsers that don't support it
+		// To use this feature, instead of adding an img tag, add
+		// <div class="lazy-image" data-class="img-class" data-src="image.jpg" data-alt="image"></div>
+
+		function replace_with_image(target) {
+			const $target = $(target);
+			const attrs = $target.data();
+			const data_string = Object.keys(attrs)
+				.map(key => `${key}="${attrs[key]}"`)
+				.join(' ');
+			$target.replaceWith(`<img ${data_string}>`);
+		}
+
+		if (!window.IntersectionObserver) {
+			$('.lazy-image').each((_, el) => {
+				replace_with_image(el);
+			});
+			return
+		}
+
+		const io = new IntersectionObserver(
+			entries => {
+				entries.forEach(e => {
+					if (e.intersectionRatio > 0) {
+						io.unobserve(e.target);
+						replace_with_image(e.target);
+					}
+				});
+			}, {
+				threshold: [0, 0.2, 0.4, 0.6],
+			});
+
+		$('.lazy-image').each((_, el) => {
+			// Start observing an element
+			io.observe(el);
+		});
 	}
 });
 
@@ -384,6 +423,7 @@ $(document).ready(function() {
 	}
 
 	frappe.render_user();
+	frappe.setup_lazy_images();
 
 	$(document).trigger("page-change");
 });