diff --git a/frappe/hooks.py b/frappe/hooks.py
index 4c1d2397f2..09539b6e47 100644
--- a/frappe/hooks.py
+++ b/frappe/hooks.py
@@ -209,6 +209,7 @@ scheduler_events = {
 			"frappe.utils.global_search.sync_global_search",
 			"frappe.deferred_insert.save_to_db",
 			"frappe.automation.doctype.reminder.reminder.send_reminders",
+			"frappe.model.utils.link_count.update_link_count",
 		],
 		# 10 minutes
 		"0/10 * * * *": [
@@ -231,7 +232,6 @@ scheduler_events = {
 	# Use these for when you don't care about when the job runs but just need some guarantee for
 	# frequency.
 	"hourly_maintenance": [
-		"frappe.model.utils.link_count.update_link_count",
 		"frappe.model.utils.user_settings.sync_user_settings",
 		"frappe.desk.page.backups.backups.delete_downloadable_backups",
 		"frappe.desk.form.document_follow.send_hourly_updates",
diff --git a/frappe/model/utils/link_count.py b/frappe/model/utils/link_count.py
index 622045fb69..4d67297afe 100644
--- a/frappe/model/utils/link_count.py
+++ b/frappe/model/utils/link_count.py
@@ -2,6 +2,7 @@
 # License: MIT. See LICENSE
 
 from collections import defaultdict
+from random import random
 
 import frappe
 
@@ -35,7 +36,7 @@ LINK_COUNT_BUFFER_SIZE = 256
 def notify_link_count(doctype, name):
 	"""updates link count for given document"""
 
-	if doctype in ignore_doctypes or not frappe.request:
+	if doctype in ignore_doctypes or not frappe.request or random() < 0.9:  # Sample 10%
 		return
 
 	if not hasattr(frappe.local, "_link_count"):