diff --git a/frappe/public/js/frappe/list/list_sidebar.js b/frappe/public/js/frappe/list/list_sidebar.js
index 9a79d37cbd..b6e818841f 100644
--- a/frappe/public/js/frappe/list/list_sidebar.js
+++ b/frappe/public/js/frappe/list/list_sidebar.js
@@ -272,7 +272,7 @@ frappe.views.ListSidebar = class ListSidebar {
 
 			const message = __("Get more insights with");
 			const link = "https://frappe.io/s/insights";
-			const cta = __("Frappe Insights");
+			const cta = "Frappe Insights";
 
 			this.insights_banner = $(`
 				<div style="position: relative;">