diff --git a/frappe/desk/page/setup_wizard/setup_wizard.js b/frappe/desk/page/setup_wizard/setup_wizard.js
index 48225f01cd..ff7e4e82f6 100644
--- a/frappe/desk/page/setup_wizard/setup_wizard.js
+++ b/frappe/desk/page/setup_wizard/setup_wizard.js
@@ -178,7 +178,7 @@ frappe.setup.SetupWizard = class SetupWizard extends frappe.ui.Slides {
 	}
 
 	action_on_complete() {
-		frappe.telemetry.log("completed", "setup");
+		frappe.telemetry.capture("initated_client_side", "setup");
 		if (!this.current_slide.set_values()) return;
 		this.update_values();
 		this.show_working_state();
@@ -347,7 +347,7 @@ frappe.setup.SetupWizardSlide = class SetupWizardSlide extends frappe.ui.Slide {
 		let me = this;
 		this.fields.filter(frappe.model.is_value_type).forEach((field) => {
 			me.get_input(field.fieldname).on("change", function () {
-				frappe.telemetry.log(`${field.fieldname}_set`, "setup");
+				frappe.telemetry.capture(`${field.fieldname}_set`, "setup");
 			});
 		});
 	}
diff --git a/frappe/desk/page/setup_wizard/setup_wizard.py b/frappe/desk/page/setup_wizard/setup_wizard.py
index cdb25b81ba..1b8a293356 100755
--- a/frappe/desk/page/setup_wizard/setup_wizard.py
+++ b/frappe/desk/page/setup_wizard/setup_wizard.py
@@ -64,6 +64,9 @@ def setup_complete(args):
 
 @frappe.task()
 def process_setup_stages(stages, user_input, is_background_task=False):
+	from frappe.utils.telemetry import capture
+
+	capture("initated_server_side", "setup")
 	try:
 		frappe.flags.in_setup_wizard = True
 		current_task = None
@@ -88,6 +91,7 @@ def process_setup_stages(stages, user_input, is_background_task=False):
 		)
 	else:
 		run_setup_success(user_input)
+		capture("completed_server_side", "setup")
 		if not is_background_task:
 			return {"status": "ok"}
 		frappe.publish_realtime("setup_task", {"status": "ok"}, user=frappe.session.user)
diff --git a/frappe/public/js/telemetry/index.js b/frappe/public/js/telemetry/index.js
index 9c0248b73a..c27495755f 100644
--- a/frappe/public/js/telemetry/index.js
+++ b/frappe/public/js/telemetry/index.js
@@ -29,7 +29,7 @@ class TelemetryManager {
 		}
 	}
 
-	log(event, app) {
+	capture(event, app) {
 		if (!this.enabled) return;
 		posthog.capture(`${app}_${event}`);
 	}
diff --git a/frappe/utils/telemetry.py b/frappe/utils/telemetry.py
index 0e44f1f44b..6dcdf97da9 100644
--- a/frappe/utils/telemetry.py
+++ b/frappe/utils/telemetry.py
@@ -1,3 +1,12 @@
+""" Basic telemetry for improving apps.
+
+WARNING: Everything in this file should be treated "internal" and is subjected to change or get
+removed without any warning.
+"""
+from contextlib import suppress
+
+from posthog import Posthog
+
 import frappe
 
 
@@ -8,3 +17,28 @@ def add_bootinfo(bootinfo):
 	bootinfo.posthog_host = frappe.conf.posthog_host
 	bootinfo.posthog_project_id = frappe.conf.posthog_project_id
 	bootinfo.enable_telemetry = True
+
+
+def init_telemetry():
+	"""Init posthog for server side telemetry."""
+	if hasattr(frappe.local, "posthog"):
+		return
+
+	if not frappe.get_system_settings("enable_telemetry"):
+		return
+
+	posthog_host = frappe.conf.posthog_host
+	posthog_project_id = frappe.conf.posthog_project_id
+
+	if not posthog_host or not posthog_project_id:
+		return
+
+	with suppress(Exception):
+		frappe.local.posthog = Posthog(posthog_project_id, host=posthog_host)
+
+
+def capture(event, app):
+	init_telemetry()
+	ph: Posthog = getattr(frappe.local, "posthog", None)
+	with suppress(Exception):
+		ph and ph.capture(frappe.local.site, f"{app}_{event}")
diff --git a/pyproject.toml b/pyproject.toml
index 5429682a33..f2688e97ed 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -79,6 +79,7 @@ dependencies = [
     "google-api-python-client~=2.2.0",
     "google-auth-oauthlib~=0.4.4",
     "google-auth~=1.29.0",
+    "posthog~=3.0.1",
 ]
 
 [build-system]