diff --git a/frappe/utils/fixtures.py b/frappe/utils/fixtures.py
index 821b1a1187..81e0edbca5 100644
--- a/frappe/utils/fixtures.py
+++ b/frappe/utils/fixtures.py
@@ -17,15 +17,31 @@ def sync_fixtures(app=None):
 	frappe.flags.in_fixtures = True
 
 	for app in apps:
-		fixtures_path = frappe.get_app_path(app, "fixtures")
-		if os.path.exists(fixtures_path):
-			import_doc(fixtures_path)
-
+		import_fixtures(app)
 		import_custom_scripts(app)
 
 	frappe.flags.in_fixtures = False
 
 
+def import_fixtures(app):
+	fixtures_path = frappe.get_app_path(app, "fixtures")
+	if not os.path.exists(fixtures_path):
+		return
+
+	fixture_files = os.listdir(fixtures_path)
+
+	for fname in fixture_files:
+		if not fname.endswith(".json"):
+			continue
+
+		file_path = frappe.get_app_path(app, "fixtures", fname)
+		try:
+			import_doc(file_path)
+		except (ImportError, frappe.DoesNotExistError) as e:
+			# fixture syncing for missing doctypes
+			print(f"Skipping fixture syncing from the file {fname}. Reason: {e}")
+
+
 def import_custom_scripts(app):
 	"""Import custom scripts from `[app]/fixtures/custom_scripts`"""
 	if os.path.exists(frappe.get_app_path(app, "fixtures", "custom_scripts")):